One mistake many authors make is thinking that if it worked John over there it will surely work for them. It has to, right? Wrong. Success for one doesn’t mean success for another. You are a unique person. Your stories are unique. Why is your marketing strategy the same as everyone else?
It’s Not ‘Fit All Marketing’
Why do you think there are so many marketing companies and ideas out there? Because they don’t all work all the time with all the people who try to use them. You shouldn’t expect them to. Each person has their own formula that will work for them.
Twitter for one writer and their specific work might be the ideal marketing tool. Another writer might not find successful because their target audience doesn’t use Twitter. Remember that you are unique and need a unique plan.
If you want success in marketing, you have to experiment. Try what worked for others. It worked once or twice. Maybe it will work again. No need to recreate the wheel at first. You have to give the usual methods a try first.
Didn’t work? Think of how you could tweak it and make it your own. Maybe it needs some adjustments to fit your readership. Figure out all the different ways you do recreate the old marketing strategy into a new one that could do even better. What didn’t work might just be a springboard for an even better idea you wouldn’t have come up with if you hadn’t failed with the popular method.
If something did or did not work for you, share with other authors. Maybe you tried something, it didn’t work, but you found a way to improve on it that helped your exposure and/or sales. Tell others about it. Maybe it was the very thing they needed to find success.
Sharing information is a great way to get new information and sprout new ideas. Throw ideas out. Share successes and failures. You are all in it together.
Get Back to Basics
I think too often we get caught up in all the new and cool ways to market. Yes, they are cool. Yes, they shouldn’t be ignored (will be discussed in next chapter). But they could be part of the problem and not the solution.
More and more people are stepping away from social media. They are not fleeing in droves to shut social media down. Too many people still love it and signing up everyday. But the number of people leaving should be a sign that maybe that is not the only way to go in marketing. Some of the older ways could be tweaked to meet today’s needs.
Get Involved in Fads
Yes, the trends of today shouldn’t be completely ignored when you are marketing your books. Even you only use them for a short time, get as much use out of them as you can. Remember that your needs are not always the same as others. That means your use of the fads cannot be the same as the others.
See what helps you and go with it. Be willing to adjust and leave a strategy if they aren’t working.