There are a large number of readers who like to read excerpts of work before buying anything. Yes, there are summaries that are used most often to give a reader an idea of what the story is about. Summaries can be misleading and don’t reflect exactly how the story is written. Readers don’t want to feel like they have wasted their money. That is why sharing a few excerpts is a great idea.
An excerpt is a piece of your story. Typically it can range from two paragraphs to a full chapter. It should never be more than that. You don’t want to give so much away that readers won’t spend money for your work.
Also, you don’t want to present an excerpt that tells too much or gives something away in the story. It’s like my friend who tells me all the funny parts of movie so that when I see it, it’s not funny. You don’t want to do that with your excerpt.
Make it bait for a reader. It needs to be exciting enough to make the reader want to read more of it, but not enough to give everything away.
Where to Post
I think the question should be where shouldn’t you post. You can post anywhere and get some degree of exposure. The point of posting is to get it where people can see it.
Post an excerpt on your website. You have dedicated followers who will read your work. They might share it with their friends who you don’t have as followers. But your website is very limited compared to the number of people you can get your work exposed to. That’s why you have to go beyond your website.
Share it on a social media platform. There are so many types out there. Twitter. Facebook. There are new ones popping up every month. Use them. Get a following. Post fun stuff. Post informative things. Share excerpts of your writing.
Reveal it during a book tour. These new promotional tools can be great ways to get more people exposed to your work. Book a tour. Offer an excerpt with the tour. I know as a reader that I like excerpts. If I’m on the cusp of deciding whether or not to read a book, the excerpt is the final deciding factor.
Use it in a guest post. There are hundreds if not thousands of people who have sites talking about books, writing, and other specific topics. They don’t always have time to write regularly. Most would welcome someone to write for their site to give them a chance to get other things done. Reach out to other sites.
Always have links. If I read your excerpt and like it, you want me to follow through and discover the rest of your work, right? Then show me where to get your book, discover more about you, read more. If I have to search for it, I’ll give up and forget about you. That is one thing in marketing you don’t want to happen.
Share an excerpt. Present a link. Bring readers in.